Redesign a logo and a first page of the website of an existing company - jeeps tours company in Ramat Ha-Golan - “The Flying Turtle” (www.flyingturtle.co.il)
Target Audience of the company - mostly families that love to travel in the country, also for big companies and workers committees that want to pamper their employees with a fascinating and fun trip, people that like riding jeeps in the field.
I decided to expand and create a business card, letter head paper, envelope and a brand book. Color and typography selection was made so that the whole style will transmits the terrain, freedom, dynamism, reliability and desire to travel. I wanted to convey the fresh air.